Do you remember some famous ads that made you buy? As big as fingers?
This is the problem that most businesses face:
Advertisements that have no business value!
The reason is somewhat clear. Most businesses take the wrong path to achieve their goals.
For this reason, we are going to share with you 12 advertising methods effective in sales in this article.
If you’re ready, let’s get started!
The importance of correct advertising to increase sales
Suppose the owner of a men’s shoe brand spends a few million tomans to advertise on a television program related to women’s health. How much will it benefit him?
What makes their advertising cost rate negative? It’s very simple! He has advertised somewhere that they did not need his product. It can be assumed that he did not have any specific strategy for advertising.
Blind and bulk advertising is not a good way to increase sales! On the other hand, a program that has a female audience is not the right time and place to show the advertisement of men’s shoes.
Have you heard the saying “every word has a place and every point has a place”?
Now consider this adage for businesses. If you reach people with mass advertising at the wrong time and place, you will go astray! By doing this, you will not only annoy the customer, but you will also damage the personality of your brand.
The entrance exam school I went to continued to send discounts on classes and consultations via email and SMS for three years! It was so annoying that not only did I blacklist their number, but I didn’t even introduce them to others.
We used these examples to get to this point:
Every ad is made to achieve a specific goal!
Now that you understand the importance of choosing the right method and path, let’s read together the effective advertising methods for more sales.
We categorize the types of effective ads in 2 ways to make your work easier:
Online
OfflineKnow your audience, determine the budget and finally choose one or more methods based on these 2 issues.
More sales with 7 types of effective online advertising
Perhaps the most important advantage of online advertising is that you can measure everything; So, whenever you feel that you have not chosen the right channel or that the ad text is problematic, you modify the campaign.
On the other hand, when you install your ad on the billboard, you’re done! The cost of changing it is so high that you have no choice but to accept failure.
But in online methods, you can change your campaigns instantly. It is even possible to stop the campaign to stop the loss.
Among all the methods, we have separated 6 effective advertising methods for sales for you:
1. Experience more sales with unique click ads
Why did you click? Because you only pay for each user click; So if he sees your ad and doesn’t click on it, nothing will be deducted from your account.
We at hinet help you to run the following types of click ads easily:
Banner;
Similar;
push notification;
the product.But do each lead to more sales in any case? No!
Let us tell you how to increase your sales with the help of Ektan.
Not to mention, you can run several different campaigns on your single site at the same time to sell more than before.
Matched ads and targeted banners
Matching ads as well as banner ads are only useful if they are implemented in a targeted manner.
What does purposeful mean? That is, you target the audience based on a specific thing in order to show him an advertisement that he needs:
thematicAn advertisement related to the general topic of the page is displayed to the user. The degree to which the ad is related to the page the user has opened increases your chances of converting him to a customer.
keywordThe advertisement does not appear on different pages! You choose a series of keywords (e.g. cryptocurrency, bitcoin, and digital currency) and then your ad will be displayed on pages that use these keywords in their title and meta description.
behavior orientedUser behavior is monitored in this method. What websites have they visited? Are they interested in your field of activity? The history of the user shows whether he can be your target audience or not! On the other hand, what is the gender of the audience? Where do you live?
We suggest you try Hamsan; Because their appearance is largely consistent with the appearance of the website. This issue also makes the user forget the bad feeling he has about advertising businesses.
Product advertising
Suppose someone walks into a store, tries on some pants, and says goodbye without buying anything. After that, you should think that I wish I had given him a discount!
This is what product advertising is made for! With its help, you can show the product to customers who, for whatever reason, checked it out but didn’t buy it.
You can do this in 2 ways:
Retargeting
content orientedIn retargeting ads, the audience sees the same product ad with a discount code or good offer after a few days on other websites. Once they have traveled this path and a click will make them return to your website and buy the product.
It is safe to say that product retargeting is one of the effective advertising methods that has a higher click rate and conversion rate. The reason is clear! Allows you to show the product to someone who has shown interest or need for it once.
Joe Harlow (Director of Digital Marketing at Tao Digital Marketing)
On the other hand, we have recently added a new service called “content-oriented advertising” to our panel. In this way, your product ad is displayed in a content that has a high semantic connection with it.
For example, suppose an ad for “Industrial Espresso Maker” is displayed in the “Cafe Setup Steps” article. How much does it affect? Someone has opened that article that needs this product; Therefore, it can be expected that he will accept your offer.
According to our research, this method has a very high conversion rate. On the other hand, it does not need the user’s cookie and the storage of his information and history; Because based on the content of the page, a relevant ad is displayed intelligently and automatically.
Google ads work wonders
Most business owners try to reach the first page of Google with the help of SEO; But you can take a shortcut.
Sometimes, a business needs an immediate sale and doesn’t have time to wait months to get to the results page. In this situation, it is enough to invest in Google ads.
This method is considered one of the most effective advertising methods; Because:
As soon as the campaign starts, the ad will be displayed on the search results page;
The cost is calculated per user click;
The user is taken directly to the product page related to the search term;
Before anything else, people use Google to meet their needs.But let us share the most important reason with you separately:
Advertising on Google sells; Because the user has searched for a specific phrase with the aim of buying a product or finding a service.
65% of people click on a business ad on Google when they intend to make a purchase.
For example, someone who searches for “buy men’s shoes” or “online Turkish language course” on Google is not looking to read an article. His goal is to buy or find the right course.
You have two ways to start:
Download the ebook "Comprehensive Guide to Advertising in Google (How to Sell More with the Help of Google Ads)"
Submitting your advertising campaigns to First Ads3. Do not neglect email advertising
You can use your newsletter email list for advertising. This method is also very effective; Because you are targeting someone who has already shown interest.
Of course, it is effective when you use it appropriately and avoid sending too many annoying emails.
Promotional emails should have an attractive title and a clear call-to-action (CTA) that asks the reader to take a specific action; For example, buying a product.
Pay attention to the fact that email allows you to show the opinion of previous customers to your audience in order to have a greater impact on their decision. On the other hand, you can include a tempting offer such as a discount code in your email.
Tip: It is better to deal with the customer’s fear! Consider a specific period of time to use the discount code. Be it a site or a discount code to buy.
You can use email for effective advertising in 2 ways:
Advertise the product or service in the newsletter;
Send a separate email with a tempting offer.Influencer advertising on social networks is revolutionizing sales.4
Influencers are influential people who work in different fields such as lifestyle, tourism, reading books, etc.
Influencer marketing continues to grow in popularity and has become one of brands’ favorite levers to target potential customers.
But how could this method cause significant changes in brand strategy?
The influence of these people is not just their popularity. Popularity only shows that the content reaches a wide audience through this advertising channel; But it does not necessarily guarantee its results.
The influence of an influencer is conditioning the thinking and buying behavior of consumers; So if an influencer says buy this product, people will buy it. So easily!
To launch an advertising campaign on social networks, you must send your content to them or ask them to prepare content for you in the form of a post or story.
Also, if it is necessary to introduce the product, you must send the product to the desired influencer in advance.
Influencers are divided into 4 categories:
Mega influencer: more than one million followers
Macro influencer: between 100 thousand and 1 million followers
Micro-influencer: between 10,000 and 100,000 followers
Nano influencer: below 10 thousand followersWhich influencer is right for you?
The answer to this question completely depends on your budget and of course the volume of visits you expect from the campaign.
If you are planning to launch an influencer marketing campaign, the streaming service (one of the subcategories of Ektont) is one of the most accessible services that make your communication very easy.
Flow helps you check rates and engagement rates and choose the best influencers to work with. Finally, get your ad out to the audience without having to speak directly to the influencer.
Do not forget the intermediary sites!.5
Have you ever noticed the presence of a mediator in your daily life? Did you know that the supermarket you go to most days is a middleman?
Intermediaries make it easier for customers to access products. With today’s technological advancements and increased digital interaction with customers, middlemen can also be seen on digital platforms.
In the following, we examine two advertising models on Iranian intermediary sites.
If you also want to advertise on intermediary sites, don’t miss the next article.
Include video ads in your programs
In today’s busy world where it is more difficult to concentrate than before, most users are more interested in video and like to see and hear instead of reading.
So don’t underestimate video ads on popular websites, social networks and platforms like Facebook and YouTube.
81% of people say that video has helped them to make more sales!
Now you have several options:
Count on people's interest in video and show your ad before videos on platforms like YouTube or sites like Alibaba. hinet helps you do the latter very easily.
Display your attractive ad on social networks such as Instagram or on Telegram channels. You can also count on the streaming platform to do this.
Send your video to TV. In this method, you have to spend a little more and it is one of the offline methods. We will talk about it in detail later.Video advertising is not only a good opportunity to communicate with the customer, but also the best way to show the superiority of the business over other competitors.
Tip: You can also attract deaf people by adding subtitles to your ad.
Let’s look at an example
7. Change the playing field by collaborating on sales
Collaborating in sales simply means collaborating with others to sell a product. In this method, you pay the seller a commission for each sale.
How does it work? You give a specific link to each person. After someone buys the product through that link, you also give the referral share.
You can implement this method in different ways. For example, launch the sales cooperation system exclusively on the site. Like what Digikala has done.
You can create exclusive links for influencers to sell your product and get commissions throughout the year.
But we have an easier way for you: using the services of sales cooperation platforms
5 effective offline advertising methods to increase sales
Advertisements that do not require the Internet and reach the general public are categorized as traditional or offline.
You may not believe it! Evidence suggests that people still trust offline advertising more; Because they consider them more authentic!
This is why most big businesses operate in both channels (both offline and online). Offline advertising is not always expensive; For example, send SMS!
Let’s explore 5 effective methods together:
1. Advertise with the help of others
There are several ways for others to promote you. The first way is word of mouth advertising. In this case, the customer spontaneously promotes the product or service you offer without charging you.
In terms of effectiveness, this business advertising model is the most efficient method; But it has a big drawback: it depends entirely on the customer experience.
For this reason, it is not included in the category of quick-return methods, and in order to create a good experience, you should pay attention to important things such as customer service, support, advice, etc. during your relationship with the customer.
You have another way to encourage customers to refer your product or service: reward each referral.
In this case, the introducer is your customer; With the difference that he receives something for each customer and there is no more free advertising. The reward can be cash; But it is better to consider a discount for buying the product so that you can sell more in this way.
The third way to get help from people is customer clearing. Go for businesses whose customers are not that different from yours. For example, cafes can collaborate with hotels, travel agencies, or even universities to sell and attract customers.
You refer them to your clients and they refer you to their clients. In this case, you can give them a reward for each customer or just for the exchange of customers.
It is not bad to know that people pay more attention to the suggestion of someone of their own gender than to accept the word of the business; So take word of mouth seriously!
For example, according to statistics, 50% of the office’s visitors have met the doctor’s office through current patients. Interestingly, the share of specialist doctors was more than that of general doctors, and this shows how much the words of others play a role in important decisions.
Display TV ads at the right time!2.
Showing ads on TV is still one of the most effective advertising methods; Because:
It targets a wide range of audiences;
You can show how the product or service works;
You target the eyes, ears and heart of the audience in one moment.But it is expensive! usually its cost is also different; because of parameters such as:
duration of advertisement;
television program broadcasting advertisement;
nationwide or locality of the channel;
Broadcast on multiple channels or one channel.is in between
To show the advertisement in popular programs, it is effective to show the advertisement for a general product such as food that attracts the attention of all classes.
For example, before the broadcast of a football match, the advertisement “Pfila to watch football” is attractive to most people of different ages.
Now, if we want to advertise in provincial networks, the target community will reach from the national level to the provincial level.
This method is suitable for local businesses such as furniture stores, flower shops, dental offices, carpet cleaners, and even tool stores. Of course, big businesses like Snap may also enter through this door. They announce their presence in every city in this way to attract people’s attention.
Advertisement display in local networks has different forms. You can sponsor a program related to your business or advertise directly. For example, a furniture store can advertise the program by providing the needed furniture.
Note: Secret advertisements in movies and serials also affect people’s subconscious over time. For example, it is enough for them to have lunch in your restaurant in an episode of a popular TV series, or for the actor of a popular TV series to use your product.
3. Use billboards for special sales campaigns
Don’t ignore city and outdoor advertising. Although billboards are suitable for increasing brand awareness; But don’t miss Billboard for special sales and auctions.
Such advertisements make more people familiar with your brand. It’s good to know that research has shown that people who see these types of ads have a 17% more chance to engage with that brand on mobile.
Do you know what tips to follow for billboard campaigns in the city?
Focus on implementing unique and eye-catching graphic designs. Think of people speeding through a billboard; Therefore, in a few seconds when the driver sees it, he should understand the design on the billboard and its message.
Highlight the brand name and website address on the billboard.
The slogan on the billboard should be attractive and catchy to stay in the audience's mind.
Urban billboards must have sufficient visibility from any angle; For example, on top of the pedestrian bridge in the city center!
Create a tempting and convincing offer for the audience; Like the special sale of Tabarak products with 40% discount only until the end of March.
Leave billboard and CTA writing to a professional copywriter.Since billboard contracts usually change every 3 months, this method will not be beneficial for businesses that often change their campaigns on a weekly or monthly basis.
For example, if it is in the industrial sector, install the billboards around and at the entrances of the industrial estates that your customers can access.
If it is in the field of public welfare such as clothing, dentistry, travel tours, the city center, shopping centers, main streets, highways in the city are suitable places to install billboards.
4. Sell more by sending targeted or regional SMS
Most of the advertising messages you send to people will be read; But what should we do to make our SMS useful?
Make a list of your audience. Categorize them by region or products they like.
By grouping people, you move with order and with a plan. You will not disturb the audience. Also, because you don’t send them messages all the time, your message will attract their attention more.
Example: Let’s say you have a women’s and men’s clothing store. Group your audience as follows:
Sending the SMS of the auction of all the clothes in the store to all contacts;
Sending an SMS containing a discount code for men's clothes;
Sending an SMS discount code for women's clothes for women;
Sending SMS to people with Isfahan prepaid number to buy in person;
Send regional texting to target people who live in neighborhoods around you.These groups give direction to your marketing and you are not on a foggy road. Everything is clear.
For each campaign, you select the relevant list according to the objective. This grouping has several advantages for you:
You don't waste all users' time with irrelevant messages;
You manage your expenses and send only to targeted people;
What is the result of sending to the target list? More sales.Sending promotional SMS is used in all businesses; From a small brand to big brands. Sending out discount codes, raffles, announcing new products or last minute tours, announcing end of season product auctions all lead to more sales.
This is not the end of the story! Let’s say someone buys a vase from your website. You can encourage him to buy a stand and a vase base a few days later. Just send him an attractive SMS.
Or consider someone who bought a shirt from your store. You can send a text that encourages him to buy a pair of pants to go with that shirt.
Print ads like pamphlets still work!5.
Print ads are circulated in the community. In addition to being aware of the brand, new customers who did not find you in other communication channels will be attracted to your brand.
In this method, being purposeful is the first word. Consider a gynecologist.
He can prepare a brochure about breast cancer checkup. These brochures can be given to pharmacies and health centers to give to their clients.
He can also distribute the brochure in his office. Probably, every patient gives this brochure to others around him.
Now it is enough to advertise his services in this brochure; Like the email newsletter!
On the other hand, you can count on distributing tracts for more sales. For example, consider offering a discount to someone who turns in their flyer when they shop.
We reviewed 12 practical methods together; But you will succeed when you don’t neglect the principles of effective advertising! So be sure to read the next section!
3 important principles in choosing an effective sales promotion method
Whether it is offline or online advertising, the truth is that all advertising campaigns have a number of common characteristics. Let’s examine 3 important principles:
1. Determine your goal
Goal setting should always be a priority; Because it will be the basis of your entire strategy. In general, the goal should have the following 4 features:
- The time is clear
The goal you set should be for a specific period of time. For example, have a vision of 6 months or a year to achieve the result.
Simply put, you want to make more sales, but for how long? 1 month, 2 months or 1 week?
- Realistic
If you are a small business with a limited budget, the goal of becoming the number one brand in the country within 6 months is neither realistic nor likely to be possible.
- Specified
You must know how you want to increase your sales! It is true that your goal is to sell more, but this is a general goal that will not take you to the end. Do you want to increase your sales with SMS advertising or by distributing leaflets?
- measurable
Determine by what percentage you want to increase your sales. 10% or 50%?
With these details, specify a goal like the following:
I want to increase my sales by 20% in 1 month through influencers, Google ads and Hinet content driven service.
2. Know who the target audience is
Every brand has a target audience or ideal customer that it tries to attract. The more focused your ads are on a specific audience, the more effective they are.
The content of your advertising messages should be designed to target the emotions and needs of your audience.
Let us put your mind at ease: if you’re not trying to attract a certain type of person, your ad won’t do anything!
The biggest mistake when advertising for sales also occurs at this stage; Because most businesses try to sell their products to all members of society.
3. Set the advertising budget first
Before setting a budget, you need to understand what you are trying to achieve. Advertising budget is an estimate of the costs of producing and displaying advertisements of a company in a certain period of time. More importantly, it’s money a company is willing to put aside to achieve its goals.
Therefore, first determine the budget and then choose the channels that match your budget and plan the campaign.
The important principle above will help you choose the best way to advertise your business; But how to advertise to win? We have shared some tips with you about this issue; But if you agree, let’s check more details in the next section.
How to advertise to get positive results?
After you know the market well, you have determined what kind of audience and how much budget you have, you will be well prepared for this stage, which is to draw conclusions from advertisements.
Let’s see what we need to do:
1.Make sure the ads are in line with your positioning strategy
In the article “What is the STP Marketing Model (Cutler’s Attractive Proposal!)”, we talked about positioning in detail. It is your positioning strategy that determines how you are different from your competitors and how you are going to fit in the minds of customers.
When you follow this strategy, you will know:
Who is your target audience?
What benefits should you highlight?
Which product features to touch?
Why are you better than others?Any difference and distinction cannot lead to occupying a special and powerful position in the minds of the audience. The difference should be useful for the audience and profitable for you.
Your ads should not be in the opposite direction of your business positioning strategy. Why? Let’s take an example.
When the price of a product is very low, people doubt its quality. Now, if your positioning strategy is to get “the highest quality product with the longest life” in the customer’s mind, what’s wrong?
Such advertisements, which maneuver on the very low price of the product, will make you never reach this position; Because people don’t see it as high quality and only look at it with the eyes of a cheap product that gets the job done!
2. Be where your audience lives
In this article, we mentioned 12 different methods; But can all people be targeted with the same method? No! For example, if your target audience is young people, you won’t have much luck in TV commercials.
On the other hand, if you are going to target the old (middle-aged and elderly), traditional advertising should be your first priority; Especially television, billboard and radio.
Have you ever paid attention to the advertisements of Kale and Mehen? Kale is more present in digital channels and has taken the traditional homeland for itself. Maybe the main reason is the different Kale products that need a young audience.
When you know who your audience is, you know exactly where to find them; So don’t look at your competitor spending a lot of money on billboards! Focus on what you want and what people are profitable for you, and then take the ad where they live.
3. Advertising content should be simple
Most people have trouble even remembering your name, let alone your complicated advertising content! Here are a few things to consider about the message you want to convey through the ad bridge:
- Write in such a way that anyone can understand it and remember it very quickly
- Be in line with your goal
- Target the audience’s pain
In online and print ads, the title is the first word. Other ad elements should fully support the title you choose.
On the other hand, you have to think about what you want people to do. You want to sell, so you should use related phrases:
- Guarantee of product authenticity
- Limited opportunity
- Unrepeatable opportunity
- 30% discount
- free delivery
You can also touch on the product features or product demo (trial version) to attract the audience.
Important point:
If you want to sell with ads, your ad shouldn’t just be clickers! For example, if you use phrases like “guaranteed authenticity,” “free shipping,” or “written warranty” in the title, do it for real.
Let us mention one of our bad experiences. The title of the ad is “Answer 3 questions and win an iPhone 13!” Was. The image of the ad was chosen to be an attractive circle that supported the title.
But the main problem started when a long route was defined for us in the landing page to reach the roundabout. That’s why we didn’t continue and that brand fell out of our sight! Try to design everything in the ad so that the audience does not feel that you are trying to deceive them.
4. Have a specific and fixed style
Do you remember Snapfood ads or ober itself? Why? The style of all their ads has been consistent and hasn’t changed in at least the last 24 months.
If you want your audience not to be confused, to recognize you and to be seen among other advertisements very soon, don’t touch your style for at least a year. Let the audience know you are where they see you.
5. Be what you say
If your ad says you’re “the best,” you really must be the best. Your ads should not conflict with the product or service you offer.
Any discrepancy between what you say in advertising and reality will make you go back a few steps or even be removed from the competition field; So know exactly what advantage you have and maneuver on it.
Provide social verification or related testimonials to make sure your audience will believe you. For example, talk to some of your customers and share their experience in a video format.
The audience needs to understand that you will really help them. Some claims like “cheapest” or “special offer” are more dangerous; Because competitors can easily trouble you.
That’s why you should pay attention to this issue in the positioning strategy and focus on differentiation that others cannot repeat.
So, what is the solution now? Once you’ve nailed down the “cheapest” you can include in your ad: Get price first, buy later! Another catchy phrase that we see a lot lately is, “If you find it cheaper, get your money back!” Is.
In short, it is useless to say that this is a “special offer”. It has to be really special to get results.
For example, in one of the ads, the phrase “10% below the market price” is used. What if you’re not really below 10%? Advertising costs go up.
We said all these things to get to this issue: be what you are in advertising!
6. Ask your audience to do something
Do not leave the audience alone! He has gone through the following steps so far:
His attention is drawn by the title
By reading the description (advertisement text), he is interested in your offer
Has reviewed the landing page and seen the documentation you provided to support your claim
So what to do now? Of course, these steps are different in other ads such as SMS or video ads and all are done in one ad; But again, you have to invite the audience to do something.
Consider the following examples:
- come to your store
- call you
- Fill out the form to contact him
- Visit your site
Tip: If he is going to come to the store, be sure to provide the address, working hours and phone number clearly.
Do you want the audience to do what you want? Give him the necessary things. For example, if you want him to buy the product, the price must be clear; Also, the audience should know what payment methods you have. For example, can he use his ober credit? How about an installment purchase? The third thing is the method of sending goods. Be sure to include it around the call-to-action (CTA).
7. Look professional
We said that your advertisement should be in line with the positioning strategy. A business that seeks to occupy a luxury position in the customer’s mind should not use cheap and low-quality images.
For example, Hakopian used the following banner ad to attract their customers. Their black color is a good choice to show the luxury of the product they offer. On the other hand, their advertisement is visible among other banners.
If you have a small business, you don’t necessarily need to use professionals and graphic designers. You just need to prepare a special, stylish and different ad that not only reads well but also makes you look professional.
This issue plays a prominent role in the design of advertising landing pages. One word! Anything that makes the audience feel that you are an unprofessional business is bad for you; From the advertisement image to the font and layout of the landing page!
If you cannot prepare the advertising content yourself, working with experts on a project basis is a cheaper option than hiring them full-time.
8. Try
In offline advertising, your hands are not open, and if a campaign is implemented, it cannot be changed; But in online advertising, you can change everything whenever you want.
Therefore, try to test different ads. For example, you can try several titles or go to different images to see which one brings you more customers.
9. Take optimization seriously
The next step is to review the results of the entire campaign so that you can decide on the future. Did the product retargeting advertising campaign generate more sales for you or the influencer campaign? Which channel has not been useful for you at all? Now you can separate the best ones for the future.
If the e-book “What about marketing?” Read on, you can see how big businesses have made decisions for 1402 based on their performance in 1401.
4 key indicators are important in advertising with the aim of increasing sales:
- sales increase
- Increase income
- Advertising return rate
- invest return rate
To measure these indicators, you need different metrics. For example, with the help of the CLV metric, you will finally understand what products to invest in advertising.
If you want to get fully acquainted with the indicators and metrics of click ads, we suggest you read the article “Metrics and indicators of analysis of click ads”.
So far, we have reviewed the general and important points that you should follow in advertising. Now you know how to advertise to make more sales.
Sell with ads now!
In this article, we’ve helped you find the best way to advertise your business for sale. For this reason, we examined various ways of business advertising. After that, we shared with you 3 important principles that you should follow.
Finally, we saw how to advertise to win. Now you know very well that advertising is not just creating an ad and displaying it, and you should consider various things such as correct pricing, creating a competitive advantage, positioning strategy, appropriate call-to-action, etc. and have a proper plan for advertising.
Maybe effective advertising methods in your business are different from another; But without having the right advertising strategy, you will not go anywhere. Especially when sales are involved, all the pieces of the puzzle must be in place.
We suggest the article “What is advertising strategy and how to formulate it?” read the If there is any question left unanswered in this field, write in the comments section so that we can discuss with each other
