hinet is an intermediary between you and businesses that want to advertise their product or service online.
In other words, it helps you earn money from the audience you have attracted through content and who visit your site daily.
how about By showing the ads of the same businesses?
But the dry display of advertisements does not lead to more income. If you want to optimize your content, earn more profit and income from advertising, stay with me until the end of this article.
First of all, let’s see how Hinet advertising costs are calculated.
The cost of advertising in HiNet is calculated based on what models?
hinet helps advertisers promote their business (its product or service) through various campaigns on Iranian sites.
Usually, the cost of advertising in all campaigns is calculated based on the click (CPC); That is, when someone clicks on the ad, a certain amount is deducted from the advertiser’s account.
But we have 3 other cost models in hinet:
- Cost per impression: the advertiser pays for each ad impression (for video campaigns)
- Cost per user action: the advertiser pays after each successful action resulting from the advertisement (for example, a new signup for his newsletter) (for in-app advertising)
- Fee for every 1000 submissions: the advertiser pays a certain amount for every 1000 successful submissions (it is specific to push notifications)
based on one of the above 4 models, hinet takes the cost of advertising from the other party (advertiser); But how much is your share as a showman?
50% of the amount taken from the advertiser will be given to you, but not 50% of the total cost of the campaign!
Let us examine this issue together with an example.
Suppose I, the advertiser, pay Hinet $500 per click. If my banner is displayed on your site and 100 people click on it, it will cost $50,000 for advertising on your site.
Of this amount, 50% of it (i.e. $25) will be paid to you by Hinet.
Hinet’s payment model to you is based on one of the following 3 models:
- Pay Per Click (All Campaigns)
- Pay-per-view (video ads only)
- Pay per post (push notification ads only)
But an important question:
What parameters affect the viewer’s income from advertising?
What parameters affect the viewer’s income from advertising?
- willow
The amount that the advertiser pays if the user clicks on the ad; For example, 1000 Tomans per click.
The expected click-through rate (CTR) or attractiveness of the ad
that is, how likely is an advertisement to be clicked; hinet estimates this probability according to the background of the ad, its subject, the profile and field of activity of the advertiser, the page for which the auction is being conducted, the number of times the user has already seen that ad, and many other parameters.
- on sale
Hinet’s auction system’s mission is to maximize the viewer’s revenue. how about At the moment, hundreds of different ads participate in an auction. After that, the auction system is tasked with selecting those ads that are more likely to generate revenue.
This probability is the product of the willow in the expected click rate.
- DSP
This service determines whether the profile of the display page and the user who opened it match the campaign settings and the advertiser’s request.
In simpler terms, DSP displays the ad to the right audience at the right time and place.
Suppose the display settings of the advertiser’s campaign are as follows:
- Showing the ad from 10:00 to 16:00
- Target group: Concours
In this way, the advertisement of this campaign will be included in the auction of your page when the user of this target group opens your page at that time.
Putting these concepts together, we understand:
More clicks = more income
Quality content production, good user experience, more income!
In this article, I tried to show you how to get more profit from your unique ads. If I want to summarize all the tips and solutions in one sentence, I have to say:
You must be useful to both the advertiser and the user in order to increase your income.
In this case, you will have more chances to participate in auctions and more users will click on the ad.
I hope this article is useful for you and a good start to earn more money. If you have a question in this field, write in the comments section so we can talk together.
