Not having an email marketing strategy means missing sales opportunities and strengthening relationships with customers. Considering that email marketing has a 4300% return on investment, so a suitable email marketing service can help you get the most feedback from the target market in addition to reducing the costs of marketing campaigns. But designing and editing an effective email is not that easy, and on the other hand, the results cannot be easily evaluated without the help of tools. In this article, we will examine the importance of choosing the best email marketing service
What is email marketing?
Email marketing is used to improve communication with different customers. In this method, a product or service will be introduced to the target customer in an email. Due to the fact that in this method a specific email is sent to a specific audience and sending it does not cost the business that much compared to other methods, so email marketing will be one of the most profitable direct marketing channels.
When you want to introduce your brand or sell a specific product or service, the best tool to carry out an effective campaign is email marketing. Due to the fact that in this marketing method, the customer or the audience voluntarily provides his personal email to the business, it can be said that the ground for more and deeper communication with the customer is available. Because the customer has already expressed their desire to communicate via email, so email marketing can be the most effective marketing method.
Businesses can use email marketing for the following purposes:
- Introducing new products
- Inform about discounts and sales festivals
- Happy birthday to the audience
- Password change email
- Sending pre-invoice or purchase invoice
- Send electronic payment receipt
- Asking customers’ opinions about various products and services
- Sending newsletters or notifications for new campaigns
Reasons why email marketing is important
Email marketing is important because it is the starting point for attracting new customers and adding them to the family of a business. Of course, let’s not forget that emails are also very useful in order to maintain contact with current customers. One of the biggest advantages of this method is the possibility of personalizing the email, in this way the audience will feel closer to the business and will be eager for more interaction.
Another reason for the importance of using this tool is the possibility of easily implementing the A/B test method to choose the best communication method. Almost all Internet users have a personal or organizational email, and the nature of email is a way for them to do an important and necessary task. So you can establish a new kind of communication with your audience.
Email marketing is cheap and fast, has the highest return on investment compared to other types of marketing methods, and can be targeted directly. On the other hand, you can easily observe the audience’s behavior and use it to improve communication.
Introducing the best email marketing services in 2022
Many email marketing servers have been designed, all of which aim to improve the process of creating and sending emails.
Among the best external email marketing services that were among the best in 2022, the following can be mentioned:
1- Constant Contact
It is one of the best email marketing services that is very easy to use and you can easily create a list of audience emails, email templates, marketing calendar and many other things in it. The cost of using Constant Contact starts at $20 per month.
2- Sendinblue
A marketing software for SMS and email and one of the fastest email marketing platforms in Europe. Using this platform is very simple and you can create attractive and very beautiful emails and easily edit them if needed. With this service, you can send up to 300 emails per day for free. The cost of using Sendinblue starts at $25 per month.
3- Drip
Drip is an integrated email software that allows you to use various popup forms. The service has free support services, but you have to pay at least $49 per month to use the email service.
4- ConvertKit
In this service, you can categorize subscribers who are interested in buying and send them emails with a specific purpose. ConverKit has a 14-day free trial, but after that you have to pay $29 per month to use it.
5- AWeber
AWeber service has great features such as RSS and AMP and has a section to categorize subscribers. The program is free to send 500 emails per day, but you have to pay $19 per month to use more services.
6- GetResponse
This service has created a very simple design and made an email marketing campaign easy for beginners. GetResponse features A/B testing, unsubscribe tracking, forms for responding, and subscriber categorization. The trial period is 30 days, but for more use, pay $15 per month.
7- Mailchimp
It is one of the most popular email marketing service providers in Hahan, and some of its services are provided completely free of charge. This service is compatible with systems such as WordPress, Mabento and Spotify. The cost of this service for 500 subscribers per month is $10 and will increase as the number of subscribers increases. Unlimited access to Mailchimp costs $299 per month.
The importance of choosing the best email marketing service provider
Email marketing helps achieve the three main goals of conversion (selling products and services), brand awareness, and building loyalty among existing and new customers. In the meantime, a suitable service provider can make the work process easier and provide businesses with comprehensive reports despite their unique capabilities.
Every business sends an email to its audience with one or all of the above three goals in mind, so the type of reports and the type of service a service provides is very important to make fundamental changes in order to improve the advertising campaign.
Users enter their email addresses in website and blog registration forms, newsletter subscriptions, article downloads and landing pages, and in this way businesses can have a bank of their customers’ emails. Email is available to the organization at the customer’s request, and as a result, marketing for this group will be completely effective and practical.
You have a list of e-mails, each of which is a potential customer, so it is better to prepare an e-mail that will get the most positive feedback on the first send using a professional and principled tool. This is where the importance of choosing the best email marketing services appears. Because these tools are not only used for email marketing campaign analysis and they can be used to create emails, group sending and many other things.
Characteristics of a good email marketing service
A proper service should be programmed in such a way that it is most efficient and provides you with complete reports of the audience’s behavior. Among the most important components that are important in this marketing method, the following can be mentioned.
- E-mail newsletter subscription rate / unsubscribe rate
- Email open rate
- bounce rate
- Click rate on links
- Conversion rate or action to action
Considering that each of the mentioned items is necessary to evaluate an email marketing campaign, a good email marketing service should provide all the above reports.
If content is king, email marketing is the minister!
Email marketing has the highest ROI of any marketing method, so it’s no wonder it’s so important to digital marketing professionals. But you should not forget that the published content will be very important and the personalization of the sent emails will help to grow the audience group and reduce the unsubscribe rate.
